Toy and Consumer Products Veterans Launch Cartwheel Kids

Cartwheel LogoToy and consumer products industry veterans Vince Klaseus, Len Mazzocco, and Daniel Setton have launched Cartwheel Kids, an expanded proposition to Xcessory International, focused on bringing creativity and innovation to the toy aisle and beyond. In addition to the quality, innovative dress-up product that Xcessory International currently develops, Cartwheel will design and manufacture toy products, including boys’and girls’ role play, preschool toys, figures and play sets, plush, seasonal, novelty items, and more, that will debut next year.

Boasting a solid track record of success and decades of combined experience, the Cartwheel Kids executive team has already managed to capture the attention of companies in the entertainment and toy industries. The company will be announcing key partnerships in the coming months.

Daniel Setton, founder and CEO of Xcessory International, serves as chief executive officer. Vince Klaseus, former chief executive of Disney Consumer Products’ Global Toys division, is leading the team as president, and Len Mazzocco, former SVP of creative at Disney Consumer Products, is chief creative officer.

According to Klaseus, Cartwheel Kids’ focuses on developing strong relationships and partnerships based on collaboration, mutual trust, and creative solutions. To best serve these partnerships, Cartwheel has recently opened its Los Angeles office to complement the existing Xcessory International office in New York.

About the author

Ali Mierzejewski

Ali Mierzejewski

Ali Mierzejewski is the editor-in-chief at The Toy Insider and The Pop Insider. With more than a decade of industry experience, Ali is a trusted source for parents, gift-givers, manufacturers, retailers, and more on the latest trends and hottest products. Whether you’re shopping for the best toys for kids — or looking for the latest in geek culture and entertainment for yourself — Ali’s expertise has you covered. When she’s not building LEGO sets or unwinding with a puzzle, Ali is obsessing over the latest season of The Bachelor, scrolling through Gritty’s Twitter, or rewatching The West Wing (for the 100th time). She is also a self-proclaimed expert on the history and lore of the entire Bachelor franchise. Ali has been featured on TODAY, The Wendy Williams Show, Yahoo Finance, Fox & Friends, HLN, The Weather Channel, ABC World News Now, and more. You can follow her on Instagram @hashtagtrendy.

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