Toy Business Forum Brings Knowledge to Spielwarenmesse eG

ToyBusinessForumThe Toy Business Forum offers extra knowledge for exhibitors and visitors at Spielwarenmesse eG. At the forum, scheduled for January 29 to February 3, experts speak on the latest toy trends as well as unusual marketing tools.

Christian Blümelhuber, professor at the Berlin University of the Arts, will tackle the subject of future management; while toy specialist Reyne Rice will reveal the latest developments in the international toy market. Meanwhile, Andreas Haderlein will discuss what strategies tomorrow’s shops should adopt.

The following daily presentations are scheduled for 1 p.m. to 3 p.m. in Hall 3A:

  • Wednesday: ToyKnowHow—Recognizing Trends, Shaping the Future
  • Thursday: Multichannel—Successful Use of New Opportunities
  • Friday: Future Retail—Tomorrow’s Shop
  • Saturday: Marketing—Retail Branding
  • Sunday: Multichannel—Offline and Online for Success
  • Monday: Live Actions

A detailed overview of the topics is available at www.toyfair.de/toybusinessforum. The presentations will be given in German and English.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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