Toy Fair 2012 Saw Attendance Increases Across Multiple Categories

The Toy Industry Association (TIA) has reported that nearly 27,000 industry professionals from more than 100 countries attended the 109th American International Toy Fair. TIA reports that Toy Fair 2012 welcomed increased attendance across nearly all categories, including a 3 percent increase in buyers, a 5 increase in international participants, a 14 percent increase in licensors, and a 23 percent increase in entertainment executives. Total attendance during the four-day show was 26,730, which was a 2 percent increase compared to last year.

The top five international countries identified with the highest attendance numbers at the show were Canada, the UK, Japan, Mexico, and Australia. Significant year-to-date increases in visitors came from Colombia (+33 percent), Japan (+17 percent), Australia (+13 percent), Mexico (+11 percent), Canada (+10 percent), and Panama (+200 percent). This year’s Toy Fair also boasted the largest exhibit area since 2000 with 366,489 net square feet of exhibit space, which held the 100,000-plus products on display.

Buyer delegations from Target, Toys “R” Us, and Walmart also saw increases of 39 percent, 24 percent, and 90 percent, respectively. The 110th American International Toy Fair will be held February 10-13, 2012 at the Jacob K. Javits Convention Center in New York City.

This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.