This year’s American International Toy Fair, to be held in New York in a few weeks, will feature an interactive, digital wall called Fair Necessities. “Fair Necessities will be an interactive gateway to all things Toy Fair,” said Kimberly Carcone, senior director of trade show and event marketing at TIA, in a press release. “With the tap of a finger, multiple users will be able to simultaneously access floor plans, event schedules, exhibitor listings, photos, videos and news clips, apps, and more on the huge three-meter touch screens.” The LCD multi-touch display screen was designed by European IT firm Uma, and will be located in the main concourse of the Jacob K. Javits Convention Center during the four days of the show.
For more information of Toy Fair, visit www.ToyFairNY.com.
This post was originally written by Elizabeth A. Reid and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.