Toy & Hobby China and the concurrent Baby & Stroller China will be held from April 8 to 10 at the Poly World Trade Center Expo in Guangzhou, China. The shows expand in size every year, and this year the exhibition space has increased 23 percent, allowing more than 1,100 exhibitors from China and nine other countries to showcase their products.
“In 2017, domestic sales of toys in China market increased 5 percent and reached $10.8 billion. On the other hand, China also achieved remarkable results in the toy export market. As the major toy production centre and export base in China, Guangdong province in particular has recorded a significant surge in exports to emerging countries and continents like India, Russia, Africa, and Brazil. We believe this growth is due to the upgrade of domestic suppliers in terms of product quality and innovative design. With an enlarged scale this year, participants will have more sourcing options from all range of suppliers in our shows,” says Wendy Wen, senior general manager of Messe Frankfurt (HK) Ltd.
Participants can discover the following in this year’s shows:
- International Zone: Around 50 worldwide brands from nine countries and regions including Australia, Hong Kong, Korea, Switzerland, Taiwan, Denmark, India, Sweden, and New Zealand will come to showcase their products.
- Animation & Character Licensing Zone: Twenty-four exhibitors, including Brandwork, Fantawild Animation, Winsing, Mighty, and Entire Brands will feature nearly 70 brands such as Boonie Bears, GG Bond, Marvel, Naruto, Peppa Pig, Super Wings, LT Duck, Crazy Candies, and Legend Hero.
- Big domestic brands and a wide range of competitive suppliers such as Muwan Toys, Tooky Toy, King Bee, Happy Kids & Toys, and MZ Model will be presenting their latest products. A whole range of products including electronic & electrical toys, hobby models, dolls, plush & soft stuffed toys, pre-school items & equipment, strollers & ride-ons, baby bathtubs & toilet trainers, cribs & household products, infant clothing, footwear & accessories, scooters, tricycles, bicycles, and more.
- Toy Talks Forum: For the first time, the shows cooperate with renowned media Global Toy Experts to organize a conference. Domestic and overseas speakers ranging from toy retailer management, designers, and analysts to digital business pioneers are invited to share their views on the current trends and future developments of the global and Chinese toy industries. In addition, a series of seminars will discuss topics such as marketing, brand building, and e-commerce in the Chinese market.
