The Toy Industry Association will conduct the 2014 Toy Industry Marketing and Promotions Study, its first-ever analysis of the industry’s advertising, marketing, and social media practices. The study will examine the promotional tools and techniques used by companies of all sizes, categories, and distribution channels.
Industry Insights Inc., the same firm that conducted the TIA’s Financial and Operating Benchmark Study and Compensation and Benefits Survey, will also conduct this study. TIA members can participate for free in an online survey or series of phone interviews until May 30.
The study will collect data on in-house vs. outsourced functions, trends and expectations for digital and traditional media, and the effectiveness of social media, among other topics.
Each TIA member that completes the survey will receive a customized profile showing individualized company information juxtaposed against industry totals. TIA members and non-members that do not participate in the study can still purchase the results.