The Toy Industry Foundation (TIF) appeared on NBC’s TODAY Show on Nov. 29 to celebrate the toy companies who donated more than 10,000 toys and games to the TODAY Show’s annual Holiday Toy Drive. The donation is valued at $255,000.
The playthings will be delivered to nearly 30 children’s charities, including The Children’s Dream Fund, Coalition for Children’s Christmas Toys, Project Merry Christmas, and Educational and Treatment Council Center. These organizations help children who are homeless, suffering from life-threatening illnesses, living in poverty, or otherwise in need.
Participating toy companies include Serobie, Alex Brands, Ann Williams Group, International Playthings, Just Pretend Kids, Lulu Jr., Mattel, McClean Enterprises, Monkeying Around, Moose Toys, Spin Master, Sticker Farm, VTech, and LeapFrog donated books, electronics, dolls, action figures, arts and crafts, and more.
