Toy companies, suppliers, and supporters will join forces to bring toys and gifts to kids in Puerto Rico this holiday season.

Woody Browne, owner of licensing and marketing firm Building Q, initially proposed the idea. For decades, Browne has helped toy and juvenile product manufacturers acquire licenses for their products. He reached out to contacts across the industry and secured thousands of new toys for donation.   

The group of industry professions led by Browne teamed up with Friends of Puerto Rico (FPR) to bring toys to the island next month. The toy will be distributed from Pronce, and stored and sorted at the warehouse, which was donated by FPR.  Centros Sor Isolina Ferré, The Boys and Girls Club, and other organizations will manage the distribution.

To help the cost of shipping form the mainland, donations can be made at friendsofpuertorico.org/christmas/toydrive. Additional information is also available at facebook.com/friendsofpuertorico/.

About the author

Stephanie Grassullo

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.

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