Scott Bachrach, an American businessman, entrepreneur, and toy industry veteran, has formed a new company, The Wish Factory Limited, which specializes in unique,
on-trend products in the toy licensing, entertainment, and consumer products industry.

The first release from The Wish Factory Limited, a girls’ fashion accessory line called PopGrrl, is set to launch in this year’s fourth quarter, just in time for the holidays.

Bachrach began his career in the toy industry in 1995. founding the Fun-4-All Corporation, serving as owner and CEO until 2004. In 2006, Bachrach founded Think Tank Toys, a New York-based company that manufactured and marketed toys and other novelties. In 2008, Think Tank Toys was sold to WowWee, USA, Inc. Dan Lesnick, a toy industry sales, marketing, and manufacturing veteran, is a partner in the new company.