MiniMecs

Ferly and APC Kids have tapped Toy Plus to become the master toy licensee for the new series MiniMecs.

Currently in development, MiniMecs will feature 52 11-minute episodes created by Ferly and co-produced by APC Kids’ Zephyr Animation studio alongside Canada’s Yellow Animation Ltd. Under the master license agreement, Toy Plus will develop and produce a full range of action figures, vehicles, and play sets based on the series geared toward kids ages 4-8.

“We’re building MiniMecs into something truly enjoyable and immersive for kids and aspire to do that equally well in animation, toys, apps, and games,” says Laura Nevanlinna, CEO of Ferly.  “Having the creative Toy Plus team with us on this journey is a natural way of ensuring the physical and the digital are seamlessly interlinked.”

Set for release in 2022, MiniMecs posits a world in which a tiny team of special operatives lives in every home around the world with a mission to make sure everything in your house runs smoothly and trouble-free. When Lili and Pete, two rookies fresh out of the MiniMecs Academy, are assigned to a brand new home filled with state-of-the-art smart technology that proves to be anything but reliable, they have their work cut out to keep things moving! Cyrus, the old-school team leader, and Joanna, the team’s plumbing and pipe expert, both realize this isn’t going to be a pleasure cruise when Pete gets accidentally spotted by a kid named Justin.

APC Kids and Ferly share global distribution rights to the series, while Ferly manages global consumer products and gaming rights.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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