The Toy Industry Association (TIA) dubbed September 2016 “Toy Preview Month” to mark product preview meetings slated to take place across the nation throughout the month, culminating with TIA’s Fall Toy Preview event in Dallas.
Brand marketers and product development teams at TIA member companies are working to ensure they are ready to present their products in September. They will meet with key customers to exhibit new products and line extensions for the 2017 holiday season.
TIA’s Fall Toy Preview brings together decision-makers from mass, long-lead, and specialty retailers to preview product for next year’s holiday season. Held at the Dallas Market Center, this year’s exhibition will draw worldwide participants to one location to shop the brands that will make for a successful fourth quarter in 2017.
