Toy Sales Grew 26 Percent the Week Before Christmas

NPD26Percent

Dollar sales in the eighth week of the 2016 holiday shopping season were 16 percent higher than the same week last year, according to The NPD Group’s weekly point-of-sale results for key general merchandise categories across in-store and online channels. Toy sales grew 26 percent that week. 

While the eighth week outperformed the historically peak week of Thanksgiving, dollar sales in the first eight weeks of the 2016 holiday shopping season were still one percent behind the first eight weeks of the 2015 season.

About the author

Maddie Michalik

Maddie Michalik

Maddie Michalik was the Editor-in-Chief of The Toy Book from 2020-2022. She was also a Senior Editor at The Toy Insider and The Pop Insider.

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