Toy State and the Drone Racing League (DRL) entered a three-year licensing deal for the first and only co-branded racing toy from Toy State’s upcoming drone line, Nikko Air.
Nikko Air DRL Drones will be available in stores in the fall of 2017, hitting retail shelves on the heels of DRL’s second season, which will air this coming summer. Toy State is committed to a co-branded multimedia marketing campaign to launch this new line, which will run in the U.S. and throughout key European markets.
“We’re incredibly excited to develop the Nikko Air DRL Drones with Toy State and inspire the next generation of elite drone pilots,” said DRL CEO and Founder, Nicholas Horbaczewski. “Nikko is the most respected name in RC vehicles and partnering with them as they introduce this new line of flying RC toys into the market is a natural fit for us. Young fans watching DRL on ESPN and Sky Sports who want to be like their favorite DRL pilots will have an unprecedented opportunity next year to experience the thrill at home.”
