Toy State secured a licensing partnership with Nickelodeon Viacom Consumer Products (NVCP) to design, develop, and manufacture lines of toy vehicles featuring the Teenage Mutant Ninja Turtles brand.
The two-year deal will allow Toy State to create Teenage Mutant Ninja Turtles-themed vehicles that will be available this summer at major retailers across the EMEA region.
Toy State also recently added Barbie to its licensing portfolio, joining the company’s flagship Road Rippers and Nikko brands, as well as lines featuring licensed properties including Hot Wheels, Caterpillar, WWE, Thomas & Friends, and DC Super Friends.