Toy State has recently obtained ChizComm Ltd. as its agency of record as the company expands into a wider range of categories, broadens its portfolio of licenses, and grows its team. The partnership adds to the firm’s roster of lifestyle, toys, and children’s entertainment clients.
Toy State’s key hires during the past year and further planned staff additions, have made it possible to pursue the aggressive growth plan charted by the company ownership and executive leadership. Helping to power this fast-track expansion is the company’s growing global team of toy industry veterans with a broad range of multi-category expertise. The global team will be led by Toy State President Andy Friess, who has seen the company’s global marketing and development staff more than triple during his time at Toy State.
“We’ve been strategically growing the company for over 30 years to achieve and maintain our leadership position in the toy vehicle category,” says Friess. “Toy State’s sights are now firmly set on becoming a dominant player in other toy categories. We’ve already taken many important steps toward realizing that goal, including partnering with ChizComm.”