China Toy Fair


Toy Story 3 Opens with Box Office Record for Disney-Pixar

Toy Story 3’s opening weekend earned worldwide box office sales of $153.8 million, according to estimates issued by The Walt Disney Company.

Box office sales in the United States and Canada accounted for $109 million, a Disney-Pixar Animation opening record . The record was previously held by The Incredibles, which sold $70.5 million in May 2004. Only two other animated films, Shrek 2 and Shrek the Third, have opened to sales of more than $100 million.

Toy Story 3 sales received a boost from 3-D screenings, which has a higher ticket price. It’s estimated that 60 percent of ticket sales were from 3-D screenings.