Toys “R” Us stores worldwide, as well as toysrus.com, are set for a year-long celebration in honor of the Star Wars saga. Beginning on May 3 in the U.S., Star Wars Day events will take place at all Toys “R” Us locations across the country. Young Jedis and their families are invited to visit their local store dressed in their Star Wars best, receive giveaways, and more.
On May 3, fans who visit their local store from noon to 2 p.m. can take a picture with Geoffrey the Giraffe, and experience a special Lego Star Wars build and giveaway, while supplies last. Event attendees can also enter to win a $1,000 Toys “R” Us gift card and a trip for four to Toys “R” Us Times Square in New York City for a private Star Wars shopping experience this fall. More information about the Star Wars Midnight Madness VIP Shopping Spree and sweepstakes are available at toysrus.com/vipsweeps.
Throughout the year, customers will find promotions and discounts on items in-store and online, starting with a buy one, get one at 40 percent off all Star Wars merchandise offer, valid from May 3 to 9 at Toys “R” Us stores nationwide and online at toysrus.com.
In addition, gamers can gear up for adventure by pre-ordering Star Wars Battlefront at Toys “R” Us stores nationwide and at toysrus.com. Developed by DICE, the game will be available on November 17.
To provide customers with an immersive, digital destination for all things Star Wars, the company has created an online Star Wars hub at toysrus.com/destinationstarwars, which will showcase video content, event information, and more during the coming months.
In preparation for this year’s new Star Wars film, fans can purchase the following Star Wars Saga products, available now exclusively at Toys “R” Us stores nationwide and at toysrus.com/starwars:
- Lego Star Wars Battle Droid Troop Carrier, from the LEGO Group
- Lego Star Wars Coruscant Police Gunship, from the LEGO Group.
- Operation Star Wars Edition, from Hasbro
- Star Wars R2-D2’s in Trouble Star Wars Edition Game, from Hasbro
