Geoffrey’s Hot Toy List 2021 | Source: Macy’s/The Toy Book

A familiar giraffe is back with a curated selection of toy picks for this holiday season.

Macy’s and Toys “R” Us have relaunched Geoffrey’s Hot Toy List with an assortment of 75 toys and games from companies including Hasbro, Mattel, Spin Master, Jakks Pacific, Melissa and Doug, Razor USA, and products from a trio of ThreeSixty Brands’ lines, including FAO Schwarz, Sharper Image, and Discovery MINDBLOWN.

Related: The Toy Insider Experts Reveal the Hottest Toys of 2021

“We’re so excited to kick off the most magical time of the year with the coolest and most sought-after toys of the season,” says Roberson Keffer, Macy’s. “We’ve teamed up with Geoffrey from Toys “R” Us to identify the top play trends and make it easier than ever to find toys every kid will love this year, spreading joy and delight to families and kids of all ages.”

The entire selection can be found at macys.com/hottoylist.

For the HOTTEST toys and games of 2021, be sure to consult the toy industry’s ultimate holiday toy list — the Toy Insider‘s 16th annual Holiday Gift Guide. Featured in the November issue of PARENTS Magazine, the Toy Insider’s Holiday Gift Guide is published by the team at Adventure Media & Events, the company behind the Toy Book and the Pop Insider.

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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