Toys “R” Us Kicks Off Campaign to Benefit Autism Speaks

TRU Logo - High ResToys “R” Us Inc. has announced the launch of its “Shine A Light For Autism” in-store and online fundraising campaign to benefit Autism Speaks, the world’s leading autism science and advocacy organization. Now through April 30, monetary donations will be collected at more than 870 Toys “R” Us and Babies “R” Us stores nationwide and online at Toysrus.com/AutismSpeaks. In addition, individuals nationwide are invited to join a “Walk Now For Autism Speaks” event in their local community, or “Walk With Geoffrey” online and personally fundraise for Autism Speaks.

All funds raised during this year’s Toys “R” Us campaign will be dedicated to supporting the Autism Speaks Community Grants program, which helps promote services that enhance the lives of those affected by autism, expand the capacity to effectively serve this growing community, and enhance the field of service providers.

At Toysrus.com/AutismSpeaks, visitors can also find a downloadable PDF and online store featuring the “Ten Toys That Speak To Autism.” The company collaborated with Autism Speaks and the National Lekotek Center, a nonprofit organization dedicated to making play accessible for children with disabilities, to identify toys that can help kids with autism develop language, creativity and social skills, among others, while playing alongside siblings and friends.

Walk With Geoffrey!

Toys “R” Us, Babies “R” Us, and the Toys “R” Us Children’s Fund together serve as national sponsors of Walk Now for Autism Speaks, a year-long series of more than 95 walk events taking place throughout North America. During these events, employees walk alongside individuals with autism, their families, and friends to raise money and awareness.

This year, for the first time, people across the country can sign up to “Walk With Geoffrey” online at WalkNowForAutismSpeaks.org/Geoffrey. Even if supporters aren’t near an event, they can still walk virtually alongside the company’s iconic mascot Geoffrey the Giraffe to raise funds for Autism Speaks.