MGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.
The public will be able to purchase Bratz dolls through July 25 on the Toys “R” Us website, and have the dolls delivered with an exclusive, limited-time gift while supplies last.
The core Bratz doll line includes characters Cloe, Yasmin, Sasha, and Jade. There will be new additions to the collection throughout the fall season, such as a specialty offering available only at Toys “R” Us with a Best Friends for Life (BFFL) theme, as well as the reintroduction of a fan-favorite character, Raya, as part of the core five friends.