Toys “R” Us Offers Pre-Sell Sneak Peek of New Bratz Line

BratzMGA Entertainment (MGAE) is bringing Bratz back to store shelves this summer. To give fans the opportunity to reserve their doll of choice, MGAE has partnered with Toys “R” Us to offer an exclusive online pre-sell of the new core collection.

The public will be able to purchase Bratz dolls through July 25 on the Toys “R” Us website, and have the dolls delivered with an exclusive, limited-time gift while supplies last.

The core Bratz doll line includes characters Cloe, Yasmin, Sasha, and Jade. There will be new additions to the collection throughout the fall season, such as a specialty offering available only at Toys “R” Us with a Best Friends for Life (BFFL) theme, as well as the reintroduction of a fan-favorite character, Raya, as part of the core five friends.

About the author

Phil Guie

Phil Guie

Phil Guie is an associate editor at Adventure Publishing Group. He writes and edits articles for The Toy Book and The Licensing Book. Phil also serves as lead editor for The Toy Book Blog and The Toy Report newsletter, and manages social media for The Toy Book. But of course, Phil’s pride and joy are his weekly reviews for The Toy Insider, in which he writes about video games, movies, and other cool things. His hobbies include comics, baking, fidgeting, and traveling to off-the-beaten places and making new friends.

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