Toys “R” Us’ recent campaign to benefit Special Olympics, hosted at its stores across the U.S. and online at toysrus.com, raised more than $2 million. Throughout the duration of the eight-week awareness and fundraising program, Toys “R” Us customers pledged their support to help children with intellectual and developmental disabilities learn how to hit balls, run bases, take jump shots, and other sports moments.
In conjunction with the campaign, the Toys “R” Us Children’s Fund made a $1.25 million commitment to serve as a Games Sponsor of the 2015 Special Olympics World Games, which will take place in Los Angeles from July 25 to August 2. The Toys “R” Us Children’s Fund also awarded a $500,000 grant to Special Olympics to advance its five-year plan to grow the Young Athletes Program in the U.S. and across the globe. The Special Olympics Young Athletes Program helps kids ages 2.5 to 7 to build critical physical, cognitive, and sports skills through play.
