toysrusToys “R” Us has unveiled its holiday marketing plans, including a new TV campaign that allows parents and gift-givers to experience Toys “R” Us through kids’ eyes. The commercial, which began airing on October 20, takes viewers on an amusing journey, as a group of children who think they’re going on a field trip wind up at Toys “R” Us with free reign over the aisles.

The new TV ads are the centerpiece of a fully integrated marketing campaign encompassing digital, radio, and print advertising. Created in partnership with Chicago-based creative agency The Escape Pod Agency, the spots will air on all major networks and cable stations, such as A&E, Lifetime, HGTV, TLC, and Food Network, among others. Top national morning and syndicated talk shows will also air the commercials, which feature the hashtag, #WishinAccomplished, throughout the holiday season.