Toys “R” Us Updates E-Commerce Sites

Toys “R” Us U.S. has redesigned and updated its e-commerce sites, toysrus.com and babiesrus.com. The websites have a new design and layout, navigation, and new features to help everyone find savings and information about the company’s offerings with ease. In addition, the sites have introduced social shopping, allowing customers to organize their most-wanted items in shareable toy and baby boards, while also viewing popular and trending products on the sites.

New and enhanced features on toysrus.com and babiesrus.com include:

    • Toy & Baby BoardsShoppers can now organize their most-wanted items in toy and baby boards. This feature allows moms and dads to gather an assortment of products into a themed board, which can then be shared with family and friends via Twitter, Facebook, and Pinterest. Users can also invite their friends to create boards.
    • New Homepage and Site NavigationThe homepage features cleaner design and layout, with a larger space for current featured products and promotions. In addition, shoppers can move between toysrus.com and babiesrus.com with the brands presented in tabs at the top left of the page. New Shop By navigation gives each subcategory its own merchandising space, making it easier to narrow down the choices available on child’s age and interests or the recipient’s needs.

  • Product Detail Page: The product detail page for each item available on toysrus.com and babiesrus.com has bigger and brighter images to help customers get the full picture of what they are purchasing. Each page also features customer-supplied images and videos, special offers for the item, customer reviews and more. In addition, various ways customers can receive the item are more visible and can quickly indicate if the item is available to be shipped to the customer’s home, or if it’s available for free in-store pickup within an hour or free shipping to the store.
  • Info CenterThe Info Center allows customers to quickly access information about services, such as Price Match Guarantee and Free Layaway, details about fun in-store events for the family, facts on shipping and payment options and much more, all in one convenient location.
  • Savings CenterCustomers can access their local weekly ad, current specials and clearance items, which shoppers can browse by category.
  • Gift FinderShoppers can utilize the Gift Finder to search a broad assortment of items by age and budget.
  • “R” Live Chat: The site recently launched live chat capabilities to further assist customers with any questions they may have while browsing the site.