China Toy Fair


Toys”R”Us Introduces tabeo: the Kids Tablet With Safety Features Desired By Parents

Toys”R”Us is introducing the first wi-fi tablet designed by the kids’ authority. Called tabeo, the device is loaded with the content kids want, as well as safety features desired by parents. This 7-inch, multi-touch tablet features 50 free, preinstalled apps that were carefully selected to entertain and educate children, while helping them explore the Internet. Making online safety a top priority, tabeo was designed with integrated parental controls that offer the flexibility to customize levels of Internet access for each member of the family. Tabeo will be available exclusively at Toys”R”Us stores nationwide starting October 21 and is now available for pre-order online at Toysrus.com. More information may be found at tabeo.com.

“Over the past year, we’ve spent considerable time talking to parents and children to determine what features and functions they really want in a kids’ tablet, resulting in tabeo,” says Troy Peterson, vice president, divisional merchandise manager, Toys”R”Us, U.S. “We are proud that tabeo offers robust and flexible parental controls that can help protect children as they surf the Internet, and we are pleased to offer the tabeo App Store, which features only kid-safe content carefully curated by the Toys”R”Us team.”

This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.