Macy’s is getting ready for its first official holiday season with Toys “R” Us in the mix.
This week, the companies unveiled Geoffrey’s Hot Toy List, a selection of toys and games that will be available in stores and online this season. The promotional push comes ahead of the official Toys “R” Us Grand Opening Celebration, a nine-day promotion taking place Oct. 15-23 in which Macy’s will host in-store events, family activities, and giveaways.
Geoffrey’s Hot Toy List features toys and games from popular companies and brands, including Mattel, LEGO, Pokémon, Disney, and more. The selection also includes a Funko Pop! Holiday Geoffrey the Giraffe figure that comes in a Macy’s sweater wrapped in Christmas lights. Additionally, popular Toys “R” Us house brands, including Fast Lane, Imaginarium, You & Me, and Just Like Home are back in action for the holiday season.
Geoffrey’s Top 10 Toys of 2022:
- Barbie Color Reveal Tie Dye Fashion Maker Playset (Mattel)
- LEGO Jurassic World T-rex and Atrociraptor Dinosaur Breakout (The LEGO Group)
- Sharper Image Laser-Tag Set (Merchsource)
- L.O.L.! Surprise OMG Fashion Show Dolls (MGA Entertainment)
- Spider-Man Ultimate Web Guitar (Hasbro)
- Disney Junior Minnie Mouse Marvelous Mansion Playset (Just Play)
- Hot Wheels Monster Truck Tournament of Titans Raceway (Mattel)
- Fisher Price Laugh ‘n’ Learn 4-in-1 Game Experience Set (Mattel)
- Baby Alive Princess Ellie Grows Up Doll (Hasbro)
- Pokémon Sword & Shield Series 10 Astral Radiance Elite Trainer Box (The Pokémon Co. International)
Consumers looking for the ultimate hot holiday toy list are encouraged to check out The Toy Insider’s 17th annual Holiday Gift Guide. The hottest and most coveted products for 2022 are broken out into three toy lists: the Hot 20, the toys topping every kid’s wish list; the STEM 10, playthings to hone kids’ STEM skills; and the 12 Under $20, high-value toys and games that don’t break the bank. This year’s complete holiday gift guide has more than 360 toys from 145 toymakers.