Toys”R”Us will launch Trick”R”Treat “boo”tiques in its stores nationwide and online. Filled with Halloween costumes, accessories, candy, gear, and more, little ones can find the perfect disguise when they visit The World’s Greatest Toy Store. Adding to its assortment of merchandise that shoppers can’t find anywhere else, this year the company is offering a new, affordable line of classic Halloween fashions for infants, toddlers, and big kids called BOO!, available exclusively at Toys”R”Us stores nationwide. For even more fang-tastic fun for the family, shoppers can visit Toysrus.com/Halloween, where they can browse hundreds of costumes for kids and kids at heart using a digital catalog, and access additional interactive content.
Now through October 31, customers who prefer to shop online can visit Toysrus.com/Halloween, an online hub showcasing an extensive assortment of costumes, accessories, decorations, and themed merchandise. In addition to Halloween products, kids and parents will enjoy even more engaging content, including downloadable activity pages and wicked wallpapers, online games like Mummy’s Mashup and Shadowy Shuffle!, and two fashion show videos that shine a spotlight on this season’s hottest costumes.
To generate excitement among the social media community in the weeks leading up to All Hallow’s Eve, Toys”R”Us will spookify its Facebook, Twitter, Pinterest, and YouTube channels to provide fans and followers with Halloween safety tips, trivia, videos, and thematic activities.
For helpful tips on how to keep kids safe while trick-or-treating, parents can visit the company’s dedicated safety microsite at Toysrus.com/Safety. There, visitors will find Halloween-themed tips from Safe Kids Worldwide.
This post was originally written by Sierra McCleary-Harris and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.
