Her Universe to Release Transformers Fashion Line

Her Universe has announced that it will collaborate with Hasbro to create an all-female fashion line based on the Transformers universe.

Fans of Transformers products will now be able to purchase dresses, fashion and athletic tops, tanks, and leggings featuring popular characters such as Optimus Prime, Bumblebee, and the Dinobots. The clothing line will be available in the U.S. and Canada at retailers such as Hot Topic and online at heruniverse.com.

Ashley Eckstein, who launched Her Universe with The Araca Group in 2010, wanted to create a line that appeals to female viewers because this demographic is often overlooked in the Transformers product lineup.

About the author

Emily Kamen

Emily Kamen is an editorial intern for Adventure Publishing Group and assists the editors with the leading trade magazines, The Toy Book and The Licensing Book and online at toyinsider.com and licensingbook.com. She also assists the team in managing their social media platforms. Distracted by anything shiny and, of course, glitter, you can most likely find Emily in the stock room mesmerized by the awesome toys and games. When she's not channeling her inner princess, Emily spends her time at the gym or explores this crazy city of New York. Follow her antics on Instagram @emilykamen.