Transformers Takes Over SXSWi Mashable House to Launch New Mobile Game

BumblebeeThe Transformers brand partnered with Mashable House at South by Southwest Interactive to spread the word about the spring launch of Transformers: Earth Wars. The mobile game is a real-time strategy combat game, which fans can pre-register for now and receive a free character when the game launches. The week also marked the official launch of OptimusPrime’s Snapchat (handle: optimusprime).

Hasbro’s Transformers brought along a 10-foot-tall, fully functional Bumblebee transformer. Bumblebee was also in attendance for the Transformers Party on March 12, where attendees drank custom cocktails, such as The Marg-a-tron and Bumblee-tini and rocked out to an exclusive live performance by Mount Holly. The band performed its new title track, “Roll Out,” from the upcoming Transformers-inspired studio album Roll Out.

About the author

Elyse Carmosino

Elyse Carmosino

Elyse Carmosino is an editorial intern at Adventure Publishing Group. She is a junior journalism and global studies double major at Hofstra University and is originally from Boston, Massachusetts. She spends her days helping run Hofstra University’s chapter of Society of Professional Journalists and dancing in various on-campus clubs. Her previous experience includes writing for College Lifestyles online magazine and for Hofstra’s campus newspaper The Chronicle.

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