China Toy Fair


Trigger Happy’s Toon Hero App Changes Animation and Social Storytelling

triggerhappyTrigger Happy, the creators of platforms that enable social animation on mobile devices, launches Toon Hero, an app for iPad users of all ages to create their own animated stories using famous characters without any training or artistic ability. Using exclusively licensed characters and properties from studios such as The Jim Henson Co., Hero: 108, Mukpuddy, and National Geographic, among others, animated creations can be shared as status updates, stories, jokes, greetings, and more.

While animation can often require years of training, expensive software, complicated tool-sets and more, the Toon Hero app breaks down these barriers by making animation as easy as tapping, swiping, dragging, and talking.

Toon Hero users will experience a new way to express themselves through social media that’s not limited to 140 characters or static pictures. They have the ability to share a video that was created using their own imagination. Additionally, the launch of Toon Hero gives aspiring filmmakers, authors, and animators of all ages an outlet for storytelling and a new platform to be discovered.

With exclusive partnerships with major studios and brands, including Jim Henson’s Doodles, Hero: 108, Mukpuddy, and more, the app allows people to access licensed characters, referred to as “toys,” within the app’s digital toy store. To enhance the users storytelling experience, their partnership with National Geographic allows users to have access to a selection of scenic backdrops to be the virtual backdrops to tell their story. For these major studios and brands, Toon Hero is providing deeper brand connections to their characters while opening up a new revenue stream for their properties.

Frederator StudiosBravest Warriors will also soon be added to the Toon Hero lineup. Toon Hero is available in 14 different languages and free to download from the App Store on iPad or from iTunes.