China Toy Fair


Turkish Strawberry Shortcake Talent Contest Concludes

American Greetings Properties (AGP), the intellectual property and outbound licensing division of American Greetings Corporation, has announced the successful conclusion of its recent Strawberry Shortcake singing competition for girls in Turkey. AGP partnered with Max Licensing, its international licensing agent for the brand, known as Strawberry Shortcake Çilek Kiz in Turkey, to launch the Strawberry Shortcake “Çilek Kiz Talent Contest.”

The contest asked fans to submit videos of themselves singing the popular Strawberry Shortcake songs “We are all Stars” and “Anything is Possible” in both Turkish and English, online for a chance to win a role in a Strawberry Shortcake TV commercial. Ten finalists were chosen among 300 video submissions to perform at the grand finale event, held at the Kozzy Shopping Center in Istanbul on May 27th and judged by local Turkish celebrities.

This post was originally written by Lindsay Gordon and published by ToyBook.com. For more news, visit www.toybook.com, follow The Toy Book on Twitter, and like The Toy Book on Facebook. The Toy Book is a bimonthly trade magazine covering the toy industry, published by Adventure Publishing Group.