China Toy Fair


TV’s Newest Turbo-Charged Superhero Debuts with 26-Episode Series on Disney XD

Image converted using ImgCvtMattel brings its latest action hero property to boys across the country with Max Steel, a new CGI animated TV series premiering on March 25 at 4 p.m. on Disney XD. The animated series follows the life and times of a teenage boy named Maxwell McGrath and his out-of-this-world alien companion, Steel, as they overcome trials and tribulations, demonstrating teamwork and perseverance along the way.

The TV series is the cornerstone of a multi-platform action-adventure entertainment franchise from Mattel and is co-produced by FremantleMedia Kids & Family Entertainment. Max Steel also has a dynamic web destination, featuring interactive gameplay, videos, and character engagement.

Max Steel fans are being introduced to the series through a cinematic trailer in a breakthrough mix of live action and animation directed by acclaimed director, Stephen Sommers (The Mummy).

Following its Latin America, Canada, and now U.S. TV debut, the series will roll out in more than 100 territories globally in major markets, including the UK, France, Italy, Spain, Germany, Australia, New Zealand, India, China, Hong Kong, Central and Eastern Europe, Africa, the Middle East, and Turkey.