Mattel brings its latest action hero property to boys across the country with Max Steel, a new CGI animated TV series premiering on March 25 at 4 p.m. on Disney XD. The animated series follows the life and times of a teenage boy named Maxwell McGrath and his out-of-this-world alien companion, Steel, as they overcome trials and tribulations, demonstrating teamwork and perseverance along the way.
The TV series is the cornerstone of a multi-platform action-adventure entertainment franchise from Mattel and is co-produced by FremantleMedia Kids & Family Entertainment. Max Steel also has a dynamic web destination, featuring interactive gameplay, videos, and character engagement.
Following its Latin America, Canada, and now U.S. TV debut, the series will roll out in more than 100 territories globally in major markets, including the UK, France, Italy, Spain, Germany, Australia, New Zealand, India, China, Hong Kong, Central and Eastern Europe, Africa, the Middle East, and Turkey.