Twentieth Century Fox Television has implemented a strategic restructuring of its licensing division intended to focus on long-term brand building and immediate growth of its international businesses. Under the newly created banner Fox Consumer Products, Executive Vice President Robert Marick has appointed a team of senior executives charged with strategically exploiting the company’s television and feature film properties through consumer products, retail partnerships, and licensing initiatives.
To head the Global Brand Management team, Marick has tapped Pam Kunick-Cohen as its new senior vice president. Her team is tasked to determine long-term franchise opportunities both domestically and globally.
In order to translate the lineup of television and film properties into new products, a new Senior Vice President of Global Creative has been named—riCardo crespo.
The newly designated Global Category Management team will include Gary Rosenfeld, senior vice president of new media, who will continue his role overseeing Fox’s portfolio of video game projects and managing the division’s games development staff. Lora Cohn will serve as vice president, toys & social expressions, while Virginia King is vice president, fashion & home.
As Fox Consumer Products sets its sights on expanding sales across the globe, Marick has developed teams to cover four distinct regions: North America, EMEA, Asia Pacific, and Latin America. This new approach is designed to strengthen operations in these regions and foster a deeper understanding of these individual marketplaces.
Each of the new members of the Fox Consumer Products team will be in attendance at Licensing Show.