Chorion has signed a deal with TysToyBox.com to launch an Olivia shop at the e-tailer’s website for North America. TysToyBox.com will feature new Olivia products, including exclusive personalized T-shirts and DVDs based on the animated preschool series. Olivia merchandise will be available on Ty’s Toy Box shop in Canada later this year.
This month, Chorion will also launch an Olivia website, www.myolivia.com, that will feature games, printables, and information on Olivia and the show. Additionally, Simon & Schuster will produce a range of Olivia TV tie-in books that will be available starting this month. Spin Master has been named the global master toy partner for the property and will develop preschool girl’s toys, with a rollout planned for fall 2010.