Ubisoft Enters Toy Market, Premieres Battle Tag

Ubisoft is entering the toy market with the debut of Battle Tag, which was unveiled at last month’s E3: Electronic Entertainment Expo. Battle Tag combines a laser game that you can play at home or outside with a shooter game, featuring accessories such as game items and bonuses.

In the game, players can reload their guns with the ammo boxes or increase life points with the game’s medikit. The main differences between Ubisoft’s Battle Tag and a traditional laser tag game is the videogame-like accessories and a PC that acts as the “Game Master.”  The Game Master challenges players, gives updates, and keeps track of score.

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