China Toy Fair


United Media and HarperCollins Partner for Goodnight Moon Licensing Program

United Media (UM) has signed on to develop and manage a licensing program for HarperCollins Children’s Goodnight Moon, the first licensing program for the classic bedtime story. UM also works with the publishing group on its property Fancy Nancy.

UM will develop a program that will target newborns, infants, and toddlers. The core products will include infant and preschool toys, gifts, apparel, accessories, domestics, and room décor.

Goodnight Moon, written by Margaret Wise Brown and illustrated by Clement Hurd, has sold over 20 million books to date, and has been translated into 12 languages.