China Toy Fair


Universal Pictures and Walmart Unveil Exclusive Hop Merchandise

Universal Pictures and Walmart have announced a retail program tied to the upcoming live action/CG-animated comedy Hop, the second film from Illumination Entertainment (Despicable Me) that hits movie theaters across the country on April 1. Walmart customers can build their Hop-themed Easter baskets, and visit the movie-inspired “Candy Factory,” with 100 exclusive licensed products, including candy, toys, activities, and apparel.
“This is the first time we’ve worked with a licensed property to brand an important seasonal event in Walmart stores,” said Gary Severson, senior vice president, Home Entertainment, Walmart U.S.
The program, which rolled out March 17 in more than 3,000 Walmart stores, includes a dedicated aisle rolling out sweet Easter treats, and a Build-a-Basket Factory. Toys include character plush toys from Funrise, coloring and activity books from Dalmation Press, bubbles, pinwheels, paddle board, memory card games, etc. from Funrise, and Hop-themed video games for the Nintendo DS, DSi, and 3DS.
Blending animation with live action, Hop is a comedy about E.B. (voiced by Russell Brand), the teenage son of the Easter Bunny. On the eve of taking over the family business, E.B. leaves for Hollywood in pursuit of his dream of becoming a drummer. He encounters Fred (James Marsden), an out-of-work slacker with his own lofty goals, who accidentally hits E.B. with his car. Feigning injury, E.B. manipulates Fred into providing him shelter, and Fred finds himself with the world’s worst house guest.

    Comments

    1. rita cross says:

      I have been to numerous walmarts in central fl. no one knows what i am talking about when i ask for the hopp shirts and other merchandise i cant believe that just one store would be the only one caring the merchandise