UNO Championship Series | Source: Mattel/The Toy Book

After months of planning, Mattel’s inaugural official UNO Championship Series Vegas Invitational Tournament powered by Mobil 1 is on!

On November 11, esports superstar Tyler ‘Ninja’ Blevins will get wild as he hosts the event live from the HyperX Esports Arena Las Vegas inside the Luxor Hotel & Casino. Former professional NASCAR driver Clint Bowyer, Olympic Gold Medalist Venus Williams, and singer Ashlee Simpson Ross are among the celebrity participants that will join in the fun as finalists compete for a grand prize of $50,000 and the honor of being crowned the first official UNO World Champion.

Finalists were selected from the nearly 2 million players that took part in more than 28 million digital matches in the UNO Mobil Tournament.

Source: Mattel Games/The Toy Book

Related: Backstory: UNO Racing — A High Octane Chapter for UNO and International Games

“The 50th anniversary of UNO has been nothing short of wild. We’ve introduced new products, cultivated new partnerships, and created new experiences to bring together fans from all over the world, and crowning the first official UNO World Champion is a perfect culmination,” says Ray Adler, global head of Mattel Games. “Seeing thousands of our passionate fans come together from across the globe over their love of UNO is a testament to the power of this simple and universal game that transcends languages and cultures.”

The culmination of UNO’s 50th anniversary celebration will stream live on the UNO TikTok channel beginning at 7pm PST.

 

About the author

James Zahn

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.

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