The Upper Deck Company has partnered with Operation Gratitude, a non-profit organization that sends care packages to U.S. service members across the world, to launch Upper Deck’s Million Pack March for the Troops campaign. As part of the campaign, Upper Deck and other donators will send sealed packs of Upper Deck trading cards to deserving U.S. military members overseas.
Upper Deck will kick off the campaign by donating 100,000 packs of cards. The goal is to send 1,000,000 packs of cards by Veterans Day 2010. The company will host donation drives at major industry shows, such as the National Sports Collectors Convention in Baltimore, and will work with Upper Deck Diamond Dealers and hobby shops to establish donation drop-off points.