Build-A-Bear Workshop has partnered with teen actress and singer Victoria Justice for branded fashions and accessories for the plush bears that will available in stores and online at buildabear.com. The collection will launch with a bear-sized T-shirt that will be available in December, followed by a red carpet-inspired dress and a Victoria Justice stuffed animal that will be introduced in 2011. Build-A-Bear fans can visit facebook.com/buildabear during the holiday season to hear Victoria’s style suggestions and fashion picks for her favorite plush animals.
Photo: Business Wire
