Mind Candy, the global developer and publisher of the free-to-play online game Moshi Monsters, has signed a master toy licensing deal with Vivid Imaginations. Vivid will launch Moshi Monster-branded toys across the UK, North America, Australia, and New Zealand starting next January. The initial toy line will include miniature collectables and plush soft toys. Vivid will support the brand with TV advertising, online marketing, PR, and a fully-integrated promotional plan for the Moshi Monsters fan base.
