VTech has hired Jennifer Eiselein, a former Amazon senior manager who was instrumental in the launches of the company’s Kindle tablets and e-readers, as its new marketing director. She will lead VTech’s marketing team from its U.S. headquarters in Chicago, oversee the creation and execution of innovative campaigns for VTech’s brands, employ strategies to generate brand awareness, and target customers to enhance growth in key markets.
Prior to joining VTech, Eiselein served as senior manager for merchandising and marketing at Amazon’s Appstore in the U.S. and Canada.
