Warner Bros. Consumer Products Debuts Worldwide Man of Steel Toy Program

Warner Bros. Consumer Products (WBCP) zooms into this year’s American International Toy Fair season with a roster of global licensees ready to support the studio’s portfolio, led by this summer’s tentpole film release Man of Steel, which will be supported by DC Comics master toy licensee Mattel, as well as many other toy partners. 

With a lineup driven by properties that stretch from DC Comics Super Heroes and The Hobbit Trilogy to The Big Bang Theory and Looney Tunes, WBCP and its licensees are rolling out new toys and collectibles that will reach fans of all ages.

In anticipation of Man of Steel, global master toy licensee Mattel unveils its wide ranging toy line including action figures, vehicles, play sets, and collectible figures, highlighted by the fan-favorite and much-anticipated Movie Masters line. Mattel will also introduce Man of Steel QuickShots, a new way to play with Superman with elements of flight and strength incorporated into the toy.

Also supporting Man of Steel are global licensees such as Lego, with construction sets inspired by memorable scenes from the film; and Rubie’s Costume Co. with a new line of Man of Steel-inspired costumes and accessories for both kid and adult fans.

Additional partners bringing the Man of Steel product offerings to life will include Thinkway Toys, with a full role-play line, R/C vehicle, and interactive figure toys; Jakks Pacific, with a range of Man of Steel and Superman collectible figures and novelty toys; and Cardinal Industries’ with games and puzzles based on Man of Steel and Superman.