Calling all fans of Middle-earth—Warner Bros. Consumer Products (WBCP) has teamed up with a slate of global licensees to capture the adventure of the blockbuster film The Hobbit: An Unexpected Journey, a production of New Line Cinema and Metro-Goldwyn-Mayer Pictures (MGM).
Co-master toy licensees The Bridge Direct and Vivid Group bring an assortment of highly detailed action figures, collector’s figures, and role play toys in support of the film. Also lighting up the toy aisles is Lego with a Lego Games build-and-change construction game, as well as an array of construction sets inspired by key moments from the film; and global partner Rubie’s Costume Co., with a detailed line of costumes and accessories based on the film’s characters.
Additional key licensees include collector-favorites such as Weta Workshop, with detailed prop replicas from the same studio responsible for props in the film; The Noble Collection with collectibles; and United Cutlery with collector weaponry replicas. In apparel, Bioworld and Jinx offer classic and quirky styles to delight all fans. Trevco brings fans print-to-order t-shirts, TV Mania features fantastical styles for all ages, and Elope offers a collection of apparel and accessories.
Also supporting the tentpole adventure is Pressman Toy with table games; Games Workshop with the tabletop strategy games; Cryptozoic Entertainment with film-inspired card and collectible games; Ravensburger with the creation of 2D and 3D puzzles and card games; figurine and chess partwork collections from global licensee Eaglemoss; and HarperCollinsPublishers and Houghton Mifflin publishing house with the official tie-in books to the films.