MGA Entertainment has announced that its Lalaloopsy doll line, which was a huge hit over the holidays, will have its own webisodes. The webisodes will air on the Lalaloopsy website, YouTube, and other social media outlets. In October 2011, Lalaloopsy will premiere on Nickelodeon, and Lionsgate will distribute a DVD.
Additionally, the company announced that it has signed on a raft of new licensees, which will extend the brand into many categories of consumer products, including video games, apparel, publishing, back-to-school, social expressions, and costumes. Future plans include additions to the toy line, filmed and live entertainment, and an immersive website for kids.
Lalaloopsy are collectible, magical dolls that came to life when their very last stitch was sewn. Each comes with its own pet and background story based on the fabrics used to make their clothing.