China Toy Fair


WHAM-O Merges with Sprig Toys

WHAM-O, Inc. has merged with Sprig Toys, Inc., and the two have created a new line of battery-free, kid-powered preschool products under the new WHAM-O Jr. brand. WHAM-O will now have access to Sprig’s reclaimed wood and recycled plastic material, Sprigwood. In addition to Sprig’s products, such as the Eco-Trucks Dump Truck and the Dino Adventure Rig, the WHAM-O Jr. line will include WHAM-O’s inflatables and outdoor play products.

Sprig will showcase its 2010 product line at the American International Toy Fair in New York City in booth #5361, as a part of the “Earth-Friendly” Product Zone.