China Toy Fair


Wild Planet Donates 12,000 Toys to Summer Toy Drive

Wild Planet Entertainment, Inc. has donated nearly 12,000 toys valued at $173,000 in support of the Toy Industry Foundation’s (TIF) annual Summer Toy Drive.

TIF––a nonprofit organization that works to bring toys to children recovering from abuse or crisis, as well as kids in poverty, suffering from chronic illness, or living with parents in the military––collects newly manufactured toys from members of the toy industry via its Toy Bank and distributes them through local charities. Wild Planet has contributed over $1.1 million in toys since the tracking of donations began in 2003.

Nearly 1,500 products from the recent donation will be distributed by the SOS American Foundation, Inc. to children in the Ukraine and Tajikistan. TIF hopes to collect 300,000 toys during its summer toy drive.