Worldwide entertainment, sport, and brand licensing agency WildBrain CPLG recently obtained representation rights to Petronix Defenders, the new animated superhero series from French media conglomerate Mediawan Kids and Family.
The agency is set to build outa consumer products licensing program to bring books, apparel, and role-play accessories to retailers in the U.S. and Canada, in addition to exploring opportunities in digital gaming and commercial tie-ins. Products will target kids ages 4-8.
This new partnership is set to embolden Petronix Defenders’ international presence, coupled with Mediawan’s pre-existing partnership with Alpha Toys.
“When Mediawan Kids and Family first introduced us to Petronix Defenders, we saw a terrific opportunity for WildBrain CPLG to expand the brand for audiences through consumer products,” says Katie Wilson, Vice President of Channel and Acquisitions at WildBrain.“We’re delighted now to be working with Mediawan on this exciting new brand across both broadcast and licensing so that kids can enjoy Petronix Defenders both on and off screen”
Petronix Defenders follows the adventures of Emma, Jia, Tim, and Matt as they use their high-tech backpacks to rescue animals in need around the world. Produced by Mediawan’s animation studio Method Animation, the show premiered in the U.S. on Discovery Family.
