WildBrain CPLG Scores Peanuts Deal with Tatty Devine

On behalf of Peanuts Worldwide, WildBrain CPLG inked a deal with independent British jewelry brand Tatty Devine for a collection inspired by Charles M. Schulz’s Peanuts comic strip, which celebrates its 70th anniversary this year.

The Tatty Devine x Peanuts collection features 15 pieces, including necklaces and brooches. Released just in time for Valentine’s Day, designs include Schroeder and Lucy at their little red piano, Peppermint Patty with a bouquet of flowers, Snoopy waving a flag for “peace + love,” and more.

“Peanuts has been with us since childhood! We’ve always loved the existential qualities of the cartoon, as well as always having a penchant for a Snoopy Sweatshirt,” says Harriet Vine MBE and Rosie Wolfenden MBE, co-Founders of Tatty Devine.

The collection is now available at tattydevine.com

About the author

James Zahn

James Zahn, AKA The Rock Father, is Editor-in-Chief of The Toy Book, a Senior Editor at The Toy Insider and The Pop Insider, and Editor of The Toy Report, The Toy Book‘s weekly industry newsletter. As a pop culture and toy industry expert, Zahn has appeared as a panelist and guest at events including Comic-Con International: San Diego (SDCC) Wizard World Chicago, and the ASTRA Marketplace & Academy. Zahn has more than 30 years of experience in the entertainment, retail, and publishing industries, and is frequently called upon to offer expert commentary for publications such as Forbes, Marketwatch, the Wall Street Journal, the New York Times, USA Today, Reuters, the Washington Post, and more. James has appeared on History Channel’s Modern Marvels, was interviewed by Larry King and Anderson Cooper, and has been seen on Yahoo! Finance, CNN, CNBC, FOX Business, NBC, ABC, CBS, WGN, The CW, and more. Zahn joined the Adventure Media & Events family in 2016, initially serving as a member of the Parent Advisory Board after penning articles for the Netflix Stream Team, Fandango Family, PBS KIDS, Sprout Parents (now Universal Kids), PopSugar, and Chicago Parent. He eventually joined the company full time as a Senior Editor and moved up the ranks to Deputy Editor and Editor-in-Chief.