Wildbrain, King Features to Produce Original Popeye Content for Youtube

King Features Syndicate entered an agreement with WildBrain to manage and produce original Popeye content on YouTube. This marks the first agreement for original Popeye content in more than 10 years, leading to a reimagination of the brand ahead of its 90th anniversary next year.

WildBrain will have worldwide management rights for the Popeye and Friends Official YouTube Channel, and will work with King Features to enhance existing programming. The digital studio will begin by producing new compilations of popular cartoons, including Classic Popeye, Popeye and Son, and The Continuing Adventures of Popeye.

The collaboration follows the Popeye brand’s redesigned brand logo and packaging, an updated website, and a new YouTube channel. King Features also recently announced more than a dozen new worldwide merchandising partners for Popeye.

About the author

Stephanie Grassullo

Stephanie Grassullo is an associate editor at Adventure Publishing Group. In addition to handling toy and licensing news and updates for The Toy Book and The Licensing Book, Stephanie also writes toy reviews and commentaries for the Toy Insider. When she’s not binge-watching old episodes of Gossip Girl, Stephanie is always game for Boggle tournaments—she’s the titleholder Boggle champion in her family, and proud of it! Stephanie firmly believes that there is no awkward moment that can’t be remedied with the help of Bop It. To get to know her better, follow her on Twitter @steph_grass.