WildWorks has appointed Jazwares as the master toy partner for the Animal Jam brand. Under the new deal, Jazwares will develop figures, play sets, and plush items that will launch globally next year.
Animal Jam is a web-based game and social network for kids, which offers players the opportunity to chat with friends, play games, and learn about animals in the world around them. The new toy line will add to the collection of Animal Jam merchandise, and will feature a collection of play sets with accessories and hidden patterns that can be used in the game online. It will also add a collectable plush toy line of soft and cuddly animal friends.
